The heavy duty truck parts in Thor Trucks are just a little different than standard issue.
How different? Well, in this heavy duty truck parts include a beach ball-sized electric motor and a massive dashboard touch screen.
Founded by 25-year-old Dakota Semler, Thor Trucks has a plan to grab a share of the short haul trucking market when it debuts to the public in 2019. According to Bloomberg, Semler is betting that electric will be part of the replacement picture as cities and states regulate pollution.
According to Bloomberg:
Semler and his 17 employees must contend with extremely long odds, but dramatic advances in battery technology, electric motors, and control software have made electric trucks more practical. While electric trucks will cost more upfront than diesel guzzlers, Tesla, Thor, and a handful of others suddenly have the range and horsepower to argue that customers will come out ahead in the long term, thanks to lower fuel and maintenance costs. Electric vehicles, of course, also pollute less, a serious consideration as cities and states prepare legislation aimed at phasing out dirtier diesel.
Semler, of course, isn’t the only entrepreneur with dreams of electric trucks. Eland Musk’s Tesla is also developing such a vehicle.
But Semler, who developed his interest in trucks while working with equipment at his family’s winery, is tackling the problem with great enthusiasm. Here’s Bloomberg:
Semler’s enthusiasm is infectious. He’s funded Thor with his own money (he won’t say how much) and hired engineers from places such as Boeing Co., electric-car maker Faraday & Future Inc., and Chinese electrics leader BYD Auto Co.But Thor is trying to become a bespoke electric-vehicle maker at a time when the biggest names and fattest wallets in trucking are pouring money into the market. And given that neither Semler nor his co-founder, Giordano Sordoni, has an engineering background, it seems less like a company than a dream. “There’s a tendency to simplify the truck market and think there will be one winner here,” Semler says. “The reality is that there are all kinds of work trucks, and we’re designing a type of transportation lab to cater to all of these.”